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Most projects don't fit neatly into one category — that's fine, that's usually the interesting part.
If your business is growing past what a template can handle, this is the lane. I build fast, accessible, SEO-ready web apps with React and Next.js — server components, type-safe APIs, deployed on Vercel. For startups and teams who need something that scales without falling apart at 1,000 users.
I've rebuilt storefronts for brands like Western Watches and helped clients on Upwork go from broken themes to clean, converting shops. Custom Liquid theming, checkout integrations, performance-tuned product pages — everything a store needs to stop losing sales at the cart.
WordPress is still the right choice for most small businesses — when it's built right. I do custom Gutenberg blocks, WooCommerce setups, and editor-friendly CMS structures so your client (or you) can update the site without calling me every week. Built one for The Shape Interiors. Happy to build one for you.
WooCommerce runs on WordPress, so the store and the content live in one place you actually own — no monthly platform fee, no locked-down checkout. I build WooCommerce stores that stay fast as the catalog grows, with payments and shipping set up properly and a checkout that doesn't quietly lose customers.
A slow site loses customers and ranks lower — Google measures load speed directly and factors it into rankings. I audit what's actually making your site slow (images, scripts, hosting, render-blocking CSS) and fix it, then hand you a before-and-after Core Web Vitals report so you can see the difference.
A website isn't finished at launch — plugins update, things break, and security holes appear whether you're watching or not. I keep your WordPress, WooCommerce, or Shopify site updated, backed up, monitored, and fixed when something goes wrong, so you're not scrambling the day the site goes down.