Performance Optimization

Make an existing site fast without rebuilding it

Most slow websites don't need a rebuild — they need the actual bottlenecks found and fixed. Oversized images, third-party scripts, render-blocking CSS, a slow host, no caching: these add up, and they cost you both conversions and search ranking, because Core Web Vitals are a direct Google ranking signal. I run a real audit, fix what's dragging the site down, and show you the numbers before and after.

What's included

• Core Web Vitals audit — LCP, CLS, and INP measured on real pages, not just a lab score, with the specific causes identified
• Image and font optimization — modern formats, correct sizing, lazy loading, and font loading that doesn't block the first paint
• Script and CSS cleanup — deferring or removing render-blocking and unused code, and auditing third-party tags
• Caching and CDN — page caching, browser caching, and a CDN configured so repeat visits and global traffic load fast
• Before/after report — Lighthouse and field data from before and after, so the improvement is measurable, not just claimed

Who this is for

Site owners whose pages feel sluggish, who've seen a Core Web Vitals warning in Search Console, or who are losing mobile visitors before the page finishes loading. Works on WordPress, WooCommerce, Shopify, and custom sites.

Frequently asked questions

Will this break anything on my site? No — changes are tested on a staging copy first where possible, and performance work is about how assets load, not about changing your design or content.

How much faster will my site get? It depends where you're starting from, but going from a failing to a passing Core Web Vitals score is a realistic target for most sites, and the audit tells you what's achievable before any work starts.